The value of the customer depends greatly on the type of customer you request from us. Typically, a new shredding customer is loyal and grows organically, making the value of a lifetime customer more likely in the shredding industry.
Once a potential customer finds a shredding company that suits their customer service and operational needs, they stick with them.
Once you have secured a long-term customer, we estimate that you can expect 8 years at the current profit contribution as a conservative estimate of lifetime value. Don’t forget to take into account the probability of loss and a certainty of organic profit growth.