What's the best way to close the leads Shred Nations sends me?

The single most important factor is the speed with which you respond to a lead. Get on the phone and call the contact, or stop by the location for an on site visit. You need to show that you are dedicated to the customer and find a way to differentiate your shredding from the competition. Many contractors send a template to every customer and then follow up with a call as soon as they can. What ever you do, don't expect the customer to wait until tomorrow.